MyLook Blog

Fashion, events and visual culture, told by Francesca.

SHEIN’s Pop Up Store goes beyond digital and lands in Catania

Millennials, Gen Z and beyond: we’re all used to shopping online by now! From the comfort of home we scroll through the clothes and, with a simple click, pick size and colour and off they go into the basket. From there, all that’s left is to wait for the beloved courier, who will arrive at the most inconvenient moment possible and, if all goes well, we’ll be ready to greet him in pyjamas, odd socks and messy hair (because yes, don’t tell me it only happened to me, I know it’s happened to you too at least once in your life)…

Have you ever bought clothes “by the Kilo”?

An original experience that is part of an important project based on the circular and sustainable economy. Vinokilo is a temporary market of second-hand clothes, aimed at helping to reduce the environmental impact of the fashion industry. It was born in 2016 from an idea of the young entrepreneur Robin Balser, who in a short time made a name for himself across Europe before arriving in Italy too…

Sanremo: the social festival and the look report cards

And here we are again. Once more to sum up a Sanremo marathon that has involved millions of viewers, ready to listen, judge, criticise. Because yes, say what you will, Sanremo week remains one of the most eagerly awaited events of the year. The Sanremo Festival is music, entertainment, fashion, history: a mirror of society and contemporary culture…

One night with Gianni: Catania wears Versace

Yesterday saw the close of a full immersion in the world of the great designer Gianni Versace, who left us 26 years ago. His genius and the story of the great, eclectic Tailor came to life inside Palazzo Biscari, which hosted the event One night with Gianni, curated by Sabina…

Catania between folklore, Pop Art and film history

Tradition and modernity, folklore and Pop Art, painting and cinema: Umberto Gagliano’s exhibition “Pop Art & Comics” brings together seemingly distant worlds, with a surprising balance. A representative of what is now called “Neo Pop” art, Umberto Gagliano turns onto canvas the memories of his childhood in a Catania…

One year since MYLOOK blog was born… I’M BACK!

It had been a while since I last found myself sitting at my desk with a keyboard in front of me, a blank page to fill, a heart full of emotions and a head exploding with thoughts. Thoughts that had piled up so much that they got tangled and I could no longer unravel them….

The Lidl phenomenon: sneakers between fashion, marketing and art

Art. Fashion. Marketing. Can a pair of sneakers (of questionable taste) hold all of this? Well, yes! I waited a while before giving my opinion on the Lidl Phenomenon, a strange habit for a daughter of a world in which digital gave everyone a public voice straight away. In fact, the superficial verdict…

The eco-chic elegance of handmade by BioOro

I have always thought of nature as a continuous source of treasures: from landscapes to food, from healing herbs to fabrics. And so, from the union of human genius (when it wants to be) and the infinity of resources available, wonders of incalculable value can be born. Today’s story has its origins in a land far from us…

The magic of photographic portraits. An exhibition by Dario Azzaro

Photography steals the soul. In many countries around the world this popular belief is still deeply rooted. Out of modesty, social convention or fear, people don’t like having their picture taken. Almost a spell, a kind of magic able to trap the soul in an image. It may seem ridiculous to some, yet it is a serious matter,…