Millennials, Gen Z and beyond: we’re all used to shopping online by now! From the comfort of home we scroll through the clothes and, with a simple click, pick size and colour and off they go into the basket. From there, all that’s left is to wait for the beloved courier, who will arrive at the most inconvenient moment possible and, if all goes well, we’ll be ready to greet him in pyjamas, odd socks and messy hair (because yes, don’t tell me it only happened to me, I know it’s happened to you too at least once in your life)…
An original experience that is part of an important project based on the circular and sustainable economy. Vinokilo is a temporary market of second-hand clothes, aimed at helping to reduce the environmental impact of the fashion industry. It was born in 2016 from an idea of the young entrepreneur Robin Balser, who in a short time made a name for himself across Europe before arriving in Italy too…
And here we are again. Once more to sum up a Sanremo marathon that has involved millions of viewers, ready to listen, judge, criticise. Because yes, say what you will, Sanremo week remains one of the most eagerly awaited events of the year. The Sanremo Festival is music, entertainment, fashion, history: a mirror of society and contemporary culture…
