The eco-chic elegance of handmade by BioOro

I have always thought of nature as a continuous source of treasures: from landscapes to food, from healing herbs to fabrics. And so, from the union of human genius (when it wants to be) and the infinity of resources available, wonders of incalculable value can be born. Today’s story has its origins in a land far from us: a region called Jalapão.

Stretches of golden fields in Brazilian territory, from which it is possible to harvest vegetable gold, known specifically as capim dourado, a natural fibre that grows spontaneously in this one area of the world.

BRAZIL AND SICILY IN A SINGLE JEWEL: BIOORO

And just like gold, it is worked to create elegant, light, unique and shining jewellery and accessories. A union of Brazilian hands and Sicilian creativity. All of this is what BioOro, the trademark of Claudia Ferlito, stands for. Worked in Brazil by a local relative, it is then assembled by Claudia herself. This is how jewellery of every kind comes to life: earrings, necklaces, bracelets but also bags and hair accessories! In short, there are no limits to imagination and art. “Every woman can wear BioOro. Claudia explains, I love what I do and I am happy when people buy it understanding the value and the work behind it. BioOro is elegance, uniqueness, refinement, and therefore a woman who wears BioOro can only reflect those same qualities“.

The shining beauty of the colour means BioOro jewellery can also be worn for important occasions. Resistant to water and time, and even more valuable because anyone can wear it, being light and hypoallergenic.

THE VALUE OF HANDMADE

The value of these jewels is therefore certainly down to the material, but not only. Have you ever wondered how much we truly appreciate handmade? Too often, in my opinion, many things are undervalued. Creativity first of all. Like it or not, it is not a trait common to most. It follows that it should be given its due value. And uniqueness? We are used to spending money on stuff we like but which, logically, outside the mass-production market, you may find worn by hundreds of other people. How flattering, instead, to have a unique jewel that nobody else can have? Come on, deep down the idea of “standing out” crosses every woman’s mind, no use denying it.

… AND RESPECT FOR THE ENVIRONMENT

Style and refinement. BioOro represents a world in which sustainability takes centre stage. The vegetable gold market is in fact largely protected through careful and meticulous harvesting: during the process the flower is left to fall to the ground, encouraging natural reseeding and so allowing its annual growth cycle. Anyone who lives respecting the environment can only fall in love with vegetable gold and, as a result, with BioOro.

CHRISTMAS IS COMING

Perhaps it is still a bit early to think about the festive season, yet the Christmas air will soon start to be felt. It will certainly be a different, unusual Christmas. The pandemic is putting each of us to the test. But, hoping everything can be resolved soon, a thought given with love can warm the hearts of those we care about. So why not a BioOro?